Lighting in commercial spaces, such as shops, bakeries, boutiques, among others, is key. In addition to exercising the basics, it still has the power to direct the audience, increase sales and create a cozy atmosphere.
Keep reading to learn how to light up stores and check out tips provided by Hometeka. Check out the gallery above for more pictures for inspiration.
Plan The Lighting
The choice of the lighting scheme of a store should be made according to its identity, in addition to aiming to create an atmosphere that pleases the public.Well-planned and functioning lighting can even be a factor of differentiation from the competition, as the store is highlighted.
In addition, the lighting interferes with the colors of the environment. When properly positioned, it will exalt the colors and draw attention to the extent appropriate to what is exposed in the store. If not very well made, the light will reflect pastel and lifeless tones.
Planning is thus so important to a store that there are professionals and companies specialized in lighting technology – study of the application of artificial lighting in indoor and outdoor spaces.
For planning that gives results, it is important to know the types of lamps and how each can be used to light a store.
Types Of Lamps
Reflective and dichroic lamps: Hot sources are used in places where you do not want the consumer to remain for a long time, as they heat up more. They can be used in dressers, to speed up the flow, and in windows, but with care not to damage the goods. In the latter place they should be placed 1m to 3m apart. They are not economical lamps and change the color of the exposed part, causing even their loss.
Incandescent halogen lamps: Faithfully reproduce natural light while respecting colors. They are found in several models, last much longer and are more economical than ordinary incandescents, but are usually more expensive.
Fluorescent Lamps: The lamps are cold and their light is evenly distributed, needing supplementation in store lighting. The models are also very diverse and these lamps are economical, low temperature and good intensity – so they solve problems of reflection in window glass.
LEDs: The LEDs can be cold or hot and are a somewhat new innovation in the shop, says Fredericashops.com. They have a long shelf life and consume little energy. However, its price comes out higher. Hometeka has some options on LED lamps and light fixtures, check out:
Ways Of Using The Lamps
Directed light: Reflective and dichroic lamps can be used to direct illumination to a particular object or work plane in a particular way.
Diffuse light: Cold lamps can result in more open illumination, without directing to a focus. For this, the bulbs should be used in a non-apparent way. You should avoid focusing this type of lighting on medium or dark tone surfaces, as the result will bring a dark environment too.
Ideal planning will make the consumer’s eyes go where they want to go. An example of this is that more focused and illuminated pieces draw attention before any other.
Inside the store, there must be general functional lighting, but not only that. Some lighting touches should be given to stylize the environment and differentiate it, either by focusing on objects, using more extensive luminaires as part of the decoration, mixing hot and cold sources, among others.
An important tip for street stores is this: the internal lighting should be larger than the outside. Thus, the glass of the window will not become a mirror and does not fail to enable anyone who passes the sidewalk to see what is exposed.
And a trend for lighting planning in recent years is also sustainability (it is present in all facets of architecture) . Look for bulbs that consume less electricity but with longer life, such as incandescent and LEDs. This is because stores usually spend a good amount of time open to the public on a daily basis, and it is worth optimizing consumption.
Finally, the result of planning should be the same always – creating a sense of coziness and comfort for the clientele. Warmth can be a sign of more sales and cash coming into the box. But as there are customers and clients, there are different ways to get that result.
Get To Know Your Audience
To request or create a plan for lighting a store, it is mandatory to know who the audience you want to frequent the space. This will show how the environment should be illuminated, what effect it wants to generate, and what it should call for more attention in the store.
Take into account the type of audience, thinking about economic power. If your store is popular, a lighting that calls for a lot of sophistication may scare away the consumer passing in front of it. And the same is for the contrary.
A more attractive environment for a less affluent public, with popular appeal, calls for a clearer, stronger and uniform light – with an impression of agility, retail.
Already a public of greater purchasing power will feel invited by a more sophisticated environment, with games of light and shadow. This contrast is ideal and can be done with warm and yellow lights.
Focus X Setting
To value an item, wanting the consumer to look inside the store, it is ideal to use focused and focused lighting. This will brighten the product and shade, which will further enhance it, gaining a status of more exclusivity and greater added value.
Another way to generate highlight is from the most appropriate angle of illumination, which will depend on the distance between the lamp and the product. If the angle is too open or too low, the light beam may not reach the correct point and the effect will not be achieved.
In the two cases above, it is ideal to use hot lamps.
In order to illuminate larger areas, it is ideal to use a more diffused form of illumination. With less marked shadows and softer shades, the cold lamps become the most indicated.
An environment that knows how to mix well the two types of sources wins. A store full of cold bulbs can become bland and will not value your products, while another full of hot can bring a feeling of drowsiness and discomfort.
With balanced lighting, the ambience of the store becomes cozy and will make the customer stay longer in the store. And this can only generate more buys and good results.
LED technology allows you to change the tone of environments and objects illuminated from a simple remote control. In the case of stores, this dynamism and innovation can be fundamental.
Each color can have a different effect on the environment, but if inserted in a way that complements the look and the products on display, the result is incredible.
It is not advisable to set the store entirely colorfully-the use of colors is best suited for shop windows and to focus on specific items. For this, choose a color that works in tune with the feeling to be passed. To sell a citrus scent, for example, tropical colors do well.